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Chinese streamer made over $18 million in 7 days reviewing products - each for less than 3 seconds!
Zheng Xiang Xiang, a Chinese live streamer, earned over $18 million in seven days. She promoted products on Douyin, spending 3-5 seconds per item. This rapid-fire sales tactic captivates audiences.
Her signature black halter dress is inspired by actress Gina Jin’s look in the 2023 film No More Bets. It has become a recognizable brand element. This contributed to her viral success since late 2023.
Livestreaming e-commerce in China is booming. It had over 430 million viewers in 2023, which is 30% of the population. This is projected to grow to 560 million by 2025. Platforms like Taobao and JD.com drive this growth.
Douyin is a Chinese social media and video-sharing app. It’s the Chinese version of TikTok, owned by ByteDance.
Chinese streamer, Zheng Xiang Xiang, reportedly made over $18 million in 7 days promoting hundreds of product each for less than 5 seconds!
— labalingo (@labalingo) May 1, 2025
via: @LeContempIateur pic.twitter.com/rlFBA7JzSy
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Wow 😮
Are people even seeing the product. She's moving them way too fas
This is genius ide